Discover Two Key Components You Should Include in a Sponsorship Proposal

In order to secure sponsorship for your event or organisation, you will need to put together a strong and persuasive sponsorship proposal. There are a number of key components that you should include in your proposal in order to make it as effective as possible.

Firstly, you need to clearly state what it is that you are looking for from a potential sponsor. This could be financial support, in-kind donations or even just publicity for your event. Whatever it is that you are seeking, make sure that you articulate this clearly in your proposal.

Secondly, you need to demonstrate what value the sponsor will get from supporting your event or organisation. This could be through increased brand awareness, access to a target market or even just positive PR. Again, make sure that this is articulated clearly and effectively in your proposal.

If you can successfully include these two key components in your sponsorship proposal, then you will be well on your way to securing the support that you need.


When you are creating a sponsorship proposal, it is important to include information on your target demographic. This will help potential sponsors determine if your event or organization is a good fit for their marketing goals.

Some aspects to consider when crafting your demographic profile:

Who is your target audience? What are their demographics? (age, gender, income, ethnicity, education) Where do they live? (geographic location) What do they like to do in their spare time? (hobbies)


Traffic is the number of people who see or have the opportunity to see your sponsored content. This metric is important because it helps quantify the potential reach of your sponsorship arrangement. Engagement is a measure of how engaged users are with your sponsored content. This metric is important because it helps demonstrate the value that your sponsorship arrangement can provide in terms of creating meaningful interactions with potential customers or clients.

When crafting a sponsorship proposal, be sure to include data or estimates regarding both traffic and engagement. This will give prospective sponsors a clear picture of what they can expect from partnering with you.

Sponsorship Exposure

When considering what to include in a sponsorship proposal, two key components are exposure and benefits.

Exposure is important because it allows the sponsor to reach their target audience through your event or activity. This could be in the form of print, online or broadcast media coverage, or through on-site branding and signage. Benefits could include complimentary tickets, products or services, or access to VIP areas.

outlining what you can offer in terms of exposure and benefits will help convince a potential sponsor that their investment is worth it.

Cost and Benefits

Let’s start with cost. Your sponsorship proposal should itemize the different levels of sponsorship available, along with the corresponding price points. Be sure to be transparent about what each level of sponsorship includes. For example, if someone is sponsoring your event at the “platinum” level, make it clear what kind of recognition or marketing opportunities they’ll receive in exchange for their support.

In addition to itemizing the costs associated with each level of sponsorship, your proposal should also include a brief overview of your event’s budget. This will help potential sponsors understand where their money will be going and how it will be used to support your event.

Now let’s move on to benefits. In addition to listing the different levels of sponsorship and their associated costs, your proposal should also highlight the benefits that each sponsor will receive by supporting your event. These benefits could include things like exclusive branding opportunities, access to VIP events or hospitality suites, or even just recognition from association with your event.

Be sure to tailor these benefits specifically to each level of sponsorship; don’t just copy and paste the same list for every sponsor opportunity! By doing this extra work up front, you’ll show potential sponsors that you’re serious about providing them with valuable benefits in exchange for their support – which could make all the difference in whether or not they decide to sign on as a sponsor.

Testimonials From Past Sponsors

Including testimonials from past sponsors in your sponsorship proposal shows that you are professional and organized, and that you have a track record of securing quality sponsorships. This can go a long way in convincing potential sponsors to invest in your event or organization.

When including testimonials from past sponsors in your sponsorship proposal, be sure to select those that are relevant to the type of sponsor you are seeking. For example, if you are looking for a financial sponsor, include testimonials from past financial sponsors. If you are looking for an in-kind sponsor, include testimonials from past in-kind sponsors. And so on.

Also be sure to edit the testimonials so they focus on the benefits of sponsoring your event or organization. Potentialsponsors will be most interested in hearing about how their investment will benefit them, so make sure this comes across loud and clear in the testimonials you include in your sponsorship proposal

Sample Activations

When crafting a sponsorship proposal, it is important to remember that sponsors are looking to activate their relationship with your brand in a way that will create value for their business. As such, your proposal should include clear and concise information on the activation opportunities you are offering. At a minimum, your proposal should include the following two key components:

1. A description of the activation opportunity, including how it will benefit the sponsor’s business.

2. A detailed plan for executing the activation, including timelines, budget, and key staff involved.

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When creating a sponsorship proposal, it is important to include information on what the sponsorship will be used for and how it will benefit the sponsor. Additionally, you should also include information on your organization, including its mission and goals, as well as details on your target audience.